I just got back from UW, where I was taping a Brainiac interview for KUOW. If you’re listening to NPR in Seattle tomorrow, I’ll be on Sound Focus tomorrow afternoon…around 2:15 or so, I think.

When I was a kid, Douglas Hofstadter’s Godel, Escher, Bach introduced me to the work of Scott Kim, master of the “ambigram.” (An ambigram is text carefully designed so it reads the same right-side-up as it does upside-down.)  I can’t tell you how many dreary college classes, staff meetings, and church services that I struggled through only via ambigram-designing. (It’s roughly as hard as it looks, even once you’ve cottoned on to some of the tricks.)

Anyway, I saw this Princess Bride DVD in the store today, and my second thought (after “Hey MGM, isn’t this the fourth trip back to the well on this title?”) was “Wow, nice ambigram.”

I don’t ever recall seeing one so prominently used in a logo before, though Wikipedia directed me to a beautiful Angels and Demons example that I’d never seen.

Is this the official corporate coming-out of the ambigram? Or have there been others I missed?