Blogging again, because why not.
I dimly remember that I used to run word puzzles here sometimes on Wednesdays. How about this one, which came to me in the shower this morning?
There’s a certain company that introduced one of its most successful products in 1998. Take that brand name, and insert a new letter into it: a ‘p’ between the third and fourth letters. You’ll get a tagline that this company used in a popular TV ad campaign beginning in 2006.
What’s the company, the product, and the ad line?
Edited to add: First solved by SMWinnie…answers here.