There's a high school quiz show program called "Knowledge Bowl" that airs Saturday mornings in the Memphis area the local CBS affiliate. It runs throughout the school year and awards scholarships to winning high school teams. One of the better parts of watching the show (aside from the trivia itself) is rooting for your alma mater or your friends if you happen to be of that age. It's also a neat experience for the participants themselves, as they get to be on tv and acheive geek-glory similar to their athletic peers.
I'm not sure if it would work on a national level, however. You'd lose the hometown rooting interest, as well as any sense of the "I know that kid!" phenomenon that you might get on a local program. It would have a better chance on a college level, but even then, the better teams would probably end up being from smaller schools that most fans had no connection to. One idea might be to align divisions up by NCAA conference to see the more well-known rivalries surface (Auburn-Bama, Michigan-Ohio State, etc.) to get more publicity. I like that idea for a far more selfish reason -- it would an easy way to see my alma mater, Vanderbilt, beat up on Tennessee. Come on, we can't let our football players have all the glory this year, can we?
